The Curious History of the 1926 Carreras Tobacco Co. Lenormand
In the mid‑1920s, Carreras was already well known for its Black Cat cigarettes. Like many tobacco companies of the era, they inserted collectible cards into their packs to stiffen the packaging and encourage brand loyalty. Sports heroes, animals, flags, film stars — these were common themes. But in 1926, Carreras did something wonderfully unexpected: they released a full 36‑card Lenormand deck as a collectible series.
